A invenção da sociedade gaúcha

Resumo

Ali societies make up for themselves a system of ideas and images, of collective
representation through which they grant to themselves an identity, legitimate values,
rule behaviors and establish a certain degree of social cohesion. The " gaúcha " society
is a good example of such representation, originated from real data of the objective
reality, from utopias and wishes that belong to the collective unconscious and from
deliberate intentions of manipulations. The result is the formation of a social imaginary
that presents itself as "the other side of the real", being sometimes more enticing
and attractive than the concrete reality itself.