A empresa face à globalização da economia

Jean-Paul Laurencin

Resumo


This text deals with a change of horizon, where a new international
organization and the ascent of a wordly economy takes place, which also
gets the name of globalization. This change of horizon is a new challenge
for the firms and the states. In this text the mechanisms of globalization
(first part) and, immediately after, the behaviours and strategies which
allow the firms to adapt advantageously to this new context (second part)
are examined.

Palavras-chave


Globalização; Economia internacional

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ISSN 1980-2668